No credit card. No setup fee. Used by squat practices across the UK from day one.
Opening an established practice is hard. Opening a squat practice is harder. You start with no patient base, no word-of-mouth, and no margin for the mistakes that cost established practices money without anyone noticing.
In a squat, every lead that goes cold is revenue you cannot replace. Every no-show is a slot you cannot fill from a waiting list that does not yet exist. Every hour your receptionist spends chasing enquiries on WhatsApp is an hour your marketing spend is going to waste.
The practices that make it through the first 18 months are not the ones with the best clinical skills or the most money. They are the ones that get their systems right early — and then let those systems work while they focus on patients.
You're spending money on Meta Ads, Google, and social media to generate enquiries. But without an automated follow-up system, leads arrive at 9pm and your team sees them at 9am. By then, they've booked with an established practice down the road.
An established practice fills a cancellation from its recall list. A squat practice watches the chair sit empty. When the average appointment is worth £280 and you have 5 empty slots a week, you're losing £1,400 that isn't coming back.
In the early days of a squat, you wear every hat. There is no dedicated marketing manager, no HR department, no rota coordinator. If your systems aren't automated, you'll spend every spare hour doing things a piece of software should be doing.
FlosslyOS was designed to give squat practices the same infrastructure that established group practices have — at a fraction of the cost, with none of the setup complexity. It runs in the background so you can focus on building your clinical reputation, not managing your inbox.
You're running Meta Ads, Google Ads, and social media simultaneously — because you have to. Those leads are arriving from Facebook Messenger, Instagram DMs, your website form, WhatsApp, and Google Lead Forms. Without a system to catch all of them, some will always fall through the gaps.
FlosslyCRM unifies every channel into a single dashboard. Every enquiry — regardless of where it came from — lands in one inbox, visible to your whole team, with full conversation history.
Research shows leads contacted within 5 minutes are 9× more likely to convert than those contacted after an hour. In a squat practice competing against established names, speed is your advantage.
FlosslyCRM sends a personalised, treatment-specific response the moment an enquiry arrives — via WhatsApp. Not a generic autoresponder. A warm, professional message that acknowledges the treatment they asked about and keeps them engaged until your team takes over.
In an established practice, patients have habits. In a squat, they don't — yet. This is your opportunity to set the expectation from the very first booking: your appointments are in demand and worth committing to.
FlosslyPro integrates with Dojo payments to send a booking deposit link automatically when an appointment is confirmed. The patient pays. The appointment is secured. Your no-show rate stays low from the start — not after you've lost months of revenue trying to manage it retrospectively.
When you're in the early months of a squat and watching every penny of your marketing budget, you cannot afford to spend blind. You need to know whether your Meta Ads are converting, whether your Google spend is justified, whether your Instagram efforts are producing real patients.
FlosslyCRM automatically attributes every lead to its source — Meta, Google, Instagram, organic, or referral. You see conversion rate by channel, average treatment value by source, and cost per booked appointment at a glance.
From the moment you hire your first receptionist, you need rotas, employment contracts, onboarding processes, and compliance tracking. FlosslyOS includes Flossly Team — a full HR and rota management module built specifically for dental practices.
Pre-built task lists for every clinical and non-clinical role. CQC compliance checklists. Employment document templates. Rota scheduling with leave management. Everything a new practice needs to run professionally from week one.
One of the most common reasons squat practices lose high-value patients — Invisalign, implants, smile makeovers — is not clinical hesitation. It's cost. Patients want the treatment but won't commit because the full fee feels unmanageable.
FlosslyPro integrates with Chrysalis Finance to offer patients a same-day finance eligibility check, directly in the enquiry flow. Treatment becomes accessible. Acceptance rates increase. Your revenue per patient grows.
When Saba Arif opened her first dental squat practice, she spent the first six months doing what most squat owners do: managing leads on WhatsApp, tracking enquiries in a spreadsheet, sending reminders manually, and watching no-shows erode the schedule she'd worked so hard to fill.
She tried generic CRM tools. They were built for sales teams, not dental practices — everything required custom setup, and none of them understood what a treatment coordinator actually does or why an Invisalign enquiry needs a different follow-up sequence than a check-up enquiry.
She opened a second practice. Then a third. And began mentoring other dentists through the same journey. Over 70 dentists, across the UK, opening their own squat practices. Every single one faced the same problems.
"The CRM I needed didn't exist. Every tool on the market was either built for corporate dental groups with IT teams, or general businesses with no understanding of dentistry. I needed something that worked for a two-surgery squat with a team of four. I couldn't find it. So I built it."
FlosslyOS is the result: a dental operating system built specifically for the way squat practices actually work — lean, ambitious, and completely dependent on systems that run without you.
One system. Zero manual effort after setup. A new patient in the diary and a 5-star review on Google.
They're searching for a new dentist in your area. Your Meta Ad catches them. They fill in the form at 8.47pm.
A personalised WhatsApp message lands before they've put their phone down. It acknowledges their enquiry, mentions the treatment they asked about, and invites them to book. They reply.
The AI scores the enquiry. High intent, treatment-specific enquiry, fast response time from the patient. It surfaces to the top of your team's queue with a flag for priority follow-up.
The appointment is confirmed. Within seconds, a WhatsApp message with a Dojo payment link goes out. The patient pays their £30 deposit. The slot is secured.
48-hour reminder. Morning-of reminder. Both via WhatsApp. Both personalised. Both confirming the appointment they already paid to secure.
Four hours after the appointment, a review request goes out via WhatsApp. They're happy. They leave a Google review. Your practice gains credibility. The next ad performs better.
Yes. Setting up FlosslyCRM before you open your doors is exactly the right approach. You can configure your lead capture, connect your Meta Ads account, set up your follow-up sequences, and have everything ready to catch your first enquiry the moment you start marketing. Many of our squat practice customers set up FlosslyOS 4–6 weeks before opening.
FlosslyOS was built for lean teams — not corporate dental groups with IT departments. Setup takes a single session, and the platform is designed to run without daily management. Your team checks one inbox, responds to escalated leads, and lets the automation handle the rest. Most squat practices are fully operational within 24 hours of setup.
Yes. You can start with FlosslyLite free — connect it to your Meta Ads, let it capture and log your leads, and see what visibility you gain. Add CRM features when you're ready to automate follow-up. Add Pro when you want to layer in deposits and patient finance. You don't have to change everything at once.
FlosslyOS collects WhatsApp consent as part of the enquiry flow — patients opt in to WhatsApp communication when they submit their details. Consent is stored on the patient record. Opt-outs are processed automatically. All data handling is built to UK GDPR standards. We can walk you through the compliance setup as part of your onboarding.
FlosslyOS is building integrations with Aerona, Dentally, and System4Dentist so that confirmed bookings flow directly into your clinical diary. Contact us to confirm the current status of your specific PMS integration.
Every FlosslyOS customer gets onboarding support. FlosslyPro customers receive priority support access. We also run regular webinars specifically for squat practice owners — on marketing, lead management, and building patient bases from zero. You're not just buying software. You're joining a community of practice owners who have been where you are.
Most squat practices start with FlosslyLite — free, with no time limit — to get complete visibility over their leads and build their initial processes.
As your marketing spend increases and lead volume grows, FlosslyCRM adds the automation and attribution that turns enquiries into appointments at scale.
When you're ready to protect your revenue with deposit collection and offer patient finance for high-value treatments, FlosslyPro gives you the full suite.
At every stage, you pay for what you need and nothing you don't.
